NEW YORK, NY
NEW YORK, NY
The Media Future Summit is an exclusive gathering of top executives tapped from throughout the media ecosystem to seek lasting business solutions amid digital-age reordering of the media economy. MFS laureates will depart with up-to-the-minute news from the monetization front lines. But more importantly they will collaborate to identify and cultivate sustainable solutions.
The day is engineered to be fully participatory. Excepting two extraordinary keynotes, there will be little distinction between what is said on stage and what is contributed by the industry leaders and experts from the floor. The currency of the day will be experience: the sharing of successes and failures toward the common cause of — as the mission statement enunciates — “vibrant, ethical and sustainable media in a democratic society.” The output will be a communique declaring a set of goals and principles.
MFS is an invitation-only gathering. Participation signifies an ongoing commitment, leadership role and influence that can be marshaled at only the highest levels of ownership and management.
If you have received an invitation from one or our hosts, click HERE to register.
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Established in 2008, the Wharton Future of Advertising Program (http://wfoa.wharton.upenn.edu/) is the preeminent center bridging leading academics, executives, entrepreneurs, and students for deeper insights, bolder innovation, and broader positive personal, organizational, and societal impacts for advertising and marketing. WFoA generates knowledge and thought leadership on topics related to the future of advertising via roundtables, workshops, conferences, radio broadcasts, publications, and global speaking engagements.
MediaPost Communications (www.mediapost.com) is an integrated publishing and conference company providing a wide array of resources to media, marketing and advertising professionals, producing more than 30 conferences each year, seven annual award shows, fourteen news dailies and more than forty industry-focused newsletters & blogs. MediaPost is committed to providing a premium level of content in all publications and conferences. The company, founded in 1996, is New York based and privately held.
Bob Garfield is a columnist, critic, broadcaster, author and lecturer who has devoted his career to the media and marketing landscape. A MediaPost editor-at-large, he previously spent 25 years as the advertising critic for Advertising Age. For the past 15 years has been co-host of public radio's “On The Media.” A recipient of many journalism awards, including the Peabody, he is the author of five books and has lectured in 37 countries on six continents. A visiting lecturer at the University of Pennsylvania, he is also a senior fellow at the Wharton School's SEI Center for Advanced Studies in Management. His seminal 2007 book, The Chaos Scenario, presciently described the apocalyptic disruptions of the media economy in the digital age.
More like a membership society than an ad hoc event, the MFS signifies an ongoing commitment, leadership role and influence that can be marshaled at only the highest levels of ownership and management. An invitation is recognition of just that influence.
The day will begin at 8:00am with Registration, Breakfast and Opening Statements. The Summit will consist of various topics followed by all delegates breaking into Discussion Groups and then sharing their key findings.
The program, featuring both industry figures and academics, will include presentations, panels and no-holds-barred interviews on a range of revenue-generation topics. View the 2017 agenda.