Jim Anderson has a distinguished track record in technology, with a 20-plus-year career that spans the development, productization and sale of technology solutions in both B2B and B2C environments. Jim specializes in building companies to answer social problems, and prior to SocialFlow served as COO of Vitrue, which was acquired by Oracle in 2012. Jim’s awareness of social trends and the industry insights and landscape has made him a sought after expert for journalists, and has made numerous television appearances on networks including MSNBC, Fox Business News, Bloomberg TV, and Al Jazeera.
President, Bauer Xcel Media
Christian Baesler is the President of Bauer Xcel Media, the global digital division of the Bauer Media Group. With more than 1,000 products in 20 countries and an annual turnover of 2.5 billion dollars, the Bauer Media Group is one of the world’s largest media companies. Christian Baesler started his career as a freelance writer, photographer and web developer. After subsequently spending 4 years at Bauer Media Group’s headquarter in Hamburg, Germany he got relocated to New York in 2012 to jump-start Bauer Media’s digital business in the U.S. There he built a digital department from scratch, turning a solo operation into a team of currently more than 50 across editorial, technology, marketing and product management. In August 2014 what had been a “New Media” department of a print publisher was spun off into its own separate division called “Bauer Xcel Media”, focusing solely on digital, with Baesler running the operation as President. Under his leadership, all of Bauer Media’s U.S. brands experienced extraordinary digital growth: Among other achievements, Life&Style became the fastest growing magazine brand in the digital space, while J-14 became the largest editorial teen brand on Facebook. In February 2015, Bauer Media Group expanded Bauer Xcel Media’s operations internationally, to become Bauer’s global digital division. With offices in New York, London, Sydney, Melbourne, Hamburg and Warsaw, Bauer Xcel Media’s digital products currently reach 150 million monthly unique users worldwide.
Bob is a columnist, critic, broadcaster, author and lecturer who has devoted his career to the media and marketing landscape. A MediaPost editor-at-large, he previously spent 25 years as the advertising critic for Advertising Age. For the past 15 years has been co-host of public radio's “On The Media.” A recipient of many journalism awards, including the Peabody, he is the author of five books and has lectured in 37 countries on six continents. A visiting lecturer at the University of Pennsylvania, he is also a senior fellow at the Wharton School's SEI Center for Advanced Studies in Management. His seminal 2007 book, The Chaos Scenario, preciently described the apocalyptic disruptions of the media economy in the digital age,
PHOTO: Michael Albans
Executive Director, Wharton Future of Advertising Program
Catharine is the founding Director of the Future of Advertising Program at the Wharton School. The program’s mission is to bridge academic rigor and real world relevance as a catalyst for deeper insights, bolder innovation and broader positive impact of advertising. Her professional passion lies in the emerging potential, if not imperative, for positive social impact of advertising in the digital age of empowered consumers.
Previously, Catharine held numerous pioneering positions during a 15-year career in B2B marketing and sales at AT&T. She earned an MBA in marketing from the Wharton School, as a Lauder Institute Fellow, an MA in International Studies, University of Pennsylvania, a BS in Foreign Service, Georgetown University and an AA, Franklin College, Lugano, Switzerland.
Trevor is the CEO of Piano, which provides a suite of SaaS content monetization tools to digital publishers, including analytics, subscription commerce, and experience management. Piano serves thousands of sites, including many of the world’s top media businesses such as The Economist, Condé Nast, Gannett, Bonnier, and NBC Universal. Piano was formed in 2015 as the result of a merger between Tinypass, where Trevor had been CEO, and Piano Media, a larger European competitor.
Trevor came to Tinypass in 2012 after serving as CEO of Possible, a 1,300 person global digital network he created within WPP, with clients including P&G, Google, Target, Starwood, and Bank of America. Possible resulted from the merger of several WPP agencies, including Schematic, a digital agency that Trevor founded in 1999 and sold to WPP in 2007.
Prior to Possible, he served as co-president of Kaufman Patricof Enterprises (KPE) a pioneering digital agency co-founded in 1996 as a subsidiary of Grey Advertising. Trevor’s reputation is as an innovative and creative leader, and the teams he has brought together have won countless awards for their ground-breaking media and technology work, including Webbys, Emmys, and Cannes Lions, as well as top lists in OMMA, AdWeek, Newsweek, and other publications.
CEO and Chairman, Rodale Inc.
Maria Rodale is CEO and Chairman of Rodale Inc., an independent healthy, happy living company whose mission is to inspire health, healing, happiness and love in the world, starting with you. Dividing her time between Rodale Inc.’s Emmaus, Pennsylvania headquarters and Manhattan offices, Maria oversees a global business with partners around the world in 70 countries. Rodale is the publisher of New York Times bestselling books such as Al Gore’s An Inconvenient Truth, Jessica Alba’s The Honest Life, Wheat Belly by Dr. William Davis, and Thug Kitchen by Matt Holloway and Michelle Davis; brands that include Women’s Health, Men’s Health, Runner’s World, Bicycling, Prevention magazine and Rodale’s Organic Life; and creator of the e-commerce brand Rodale’s. Maria has authored numerous books, including 2010’s Organic Manifesto: How Organic Farming Can Heal Our Planet, Feed the World, and Keep Us Safe. She just released her first cookbook, Scratch: Home Cooking for Everyone Made Simple, Fun and Totally Delicious (October 2016). She is also the co-chair of the Rodale Institute.
Photo: Cedric Angeles
Media Consultant; Former NYT, NPR, NBC, Twitter
“There is a massive change on the horizon ... if you don't aggressively reach out to new audiences on new platforms, someone else will.” —As told to Eileen Mullan, “The Secrets of Public Media,” EContent, 2011
Vivian Schiller is a longtime executive at the intersection of journalism, media and technology. Most recently, Schiller served as the Global Chair of News at Twitter. In this role, she led the company’s strategy for news and partnership with journalism organizations and the news publishing ecosytem.
Just prior to joining Twitter, Schiller served as Senior VP & Chief Digital Officer for NBC News where she had strategic and operational oversight of the networks‘ presence on the web, mobile, devices, and social media. Properties in her portfolio included NBCNews.com, TODAY.com, MSNBC.com, iVillage.com, and BreakingNews.
Prior to NBC, Schiller served as President and CEO of NPR, leading all of NPR's worldwide media operations,. She was Senior Vice President and General Manager of NYTimes.com and Senior Vice President and General Manager of the Discovery Times Channel, a joint venture of The New York Times and Discovery Communications. Earlier in her career, Schiller was the head of CNN Productions, where she led CNN's long-form programming efforts. Documentaries and series produced under her auspices earned multiple honors, including three Peabody Awards, four Alfred I. DuPont-Columbia University Awards, and dozens of Emmys.
CEO, North America, Guardian News & Media
Eamonn joined the Guardian in 2014 on the same day as incoming US editor-in-chief, Katharine Viner, and together they shape the vision and direction of the next stage of development of the US operation, building on the success enjoyed since launch in 2011.
As CEO, Eamonn is in charge of the overall business and commercial offerings for the Guardian's US operations and drives digital innovation across all platforms.
His previous position was President, Agency Development, of media agency MEC. He brings over 25 years of agency-side experience, accumulated on both sides of the Atlantic, and plays a key role strengthening the Guardian’s ever-growing US business.
Robertson Professor of Media Studies and Director of the Center for Media and Citizenship, University of Virginia
Siva Vaidhyanathan is the Robertson Professor of Media Studies and director of the Center for Media and Citizenship at the University of Virginia. He is the author of The Googlization of Everything — and Why We Should Worry from the University of California Press, published in 2011. He has written two previous books: Copyrights and Copywrongs: The Rise of Intellectual Property and How it Threatens Creativity (New York University Press, 2001) and The Anarchist in the Library: How the Clash between Freedom and Control is Hacking the Real World and Crashing the System (Basic Books, 2004). He also co-edited (with Carolyn Thomas) the collection, Rewiring the Nation: The Place of Technology in American Studies (Johns Hopkins University Press, 2007). Vaidhyanathan has written for many periodicals, including American Scholar, Dissent, The Chronicle of Higher Education, The New York Times Magazine, Salon.com, Slate.com, openDemocracy.net, BookForum, Columbia Journalism Review, Washington Post, Esquire.com, The Virginia Quarterly Review, The New York Times Book Review, and The Nation. After five years as a professional journalist, he earned a Ph.D. in American Studies from the University of Texas at Austin in 1999. Vaidhyanathan has also taught at Wesleyan University, the University of Wisconsin at Madison, Columbia University, New York University, and the University of Amsterdam. He is a fellow at the New York Institute for the Humanities and a Faculty Associate of the Berkman Center for Internet and Society at Harvard University. He was born and raised in Buffalo, New York and resides in Charlottesville, Virginia.
Lauder Professor and Professor of Marketing, The Wharton School
Jerry Wind is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program (whartonfellows.com) and the Wharton Future of Advertising Program (wfoa.wharton.upenn.edu). He joined Wharton in 1967 with a doctorate from Stanford. From 1995 to 1997, he led the development of the Wharton globalization strategy. Dr. Wind led the reinvention of the Wharton MBA curriculum (1991-93) and the creation of the Wharton Executive MBA Program (1974). He was founding director of the Joseph H. Lauder Institute, the Wharton International Forum, and was the founding editor of the Wharton School Publishing. He has edited top marketing journals, published over 250 articles and 20 books, and received the four major marketing awards: Buck Weaver, Charles Parlin, Converse, and AMA/Irwin Distinguished Educator Award. He was one of the original Legends in Marketing, with an 8-volume anthology published by Sage in 2014. He has consulted with over 100 companies and testifies in intellectual property and antitrust cases. He sits on various advisory boards, is Trustee of the Philadelphia Museum of Art and Chair of its Marketing Committee. In 2015, he will be inducted into the inaugural cohort of the AMA Fellows Program. His current research focuses on marketing-driven business strategy, the Network Challenge; the future of advertising and marketing; creativity and innovation; and challenging one’s mental models.
Chief Media & eCommerce Officer, Mondelez International
Bonin Bough is one of the foremost-awarded marketing executives in his field and one of the youngest C-suite executives in a Fortune 50 company. Currently serving as the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods), Bough has spear-headed some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at South by Southwest. He has created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and takes precedence in fostering partnerships with startups including Instagram, Foursquare, and Buzzfeed. Before working at Mondelez Bough lead digital marketing globally for PepsiCo. Bough is seen as one of the top mobile marketers in the world, being named as Mobile Marketer of the Year by MMA. His prominence as a transformative activator has helped reinvigorate traditional marketing by combining innovative tech through breakthrough brand campaigns including Oreo, Honey Maid, Pepsi, Gatorade, and countless other billion dollar brands.