Jim Anderson has a distinguished track record in technology, with a 20-plus-year career that spans the development, productization and sale of technology solutions in both B2B and B2C environments. Jim specializes in building companies to answer social problems, and prior to SocialFlow served as COO of Vitrue, which was acquired by Oracle in 2012. Jim’s awareness of social trends and the industry insights and landscape has made him a sought after expert for journalists, and has made numerous television appearances on networks including MSNBC, Fox Business News, Bloomberg TV, and Al Jazeera.
Executive Producer, FRONTLINE
Raney Aronson-Rath is the Executive Producer of FRONTLINE, PBS’ flagship investigative journalism series, and is a leading voice on the future of journalism. She has been internationally recognized for her work to expand FRONTLINE’s reporting capacity and reimagine the documentary form across multiple platforms. From the emergence of ISIS in Syria to the hidden history of the NFL and concussions to the secret reality of rape on the job for immigrant women, Aronson-Rath oversees FRONTLINE’s acclaimed reporting and directs the series’ evolution and editorial vision. She has developed and managed nearly 30 in-depth, cross-platform journalism partnerships with outlets including ProPublica, The New York Times and Univision. Under her leadership, FRONTLINE has won every major award in broadcast journalism and dramatically expanded its digital footprint. Prior to FRONTLINE, Aronson-Rath worked at ABC News and The Wall Street Journal. She earned her bachelor’s degree from the University of Wisconsin and her master’s from Columbia Journalism School.
Jonathan Carson is the President of Mic where he is responsible for management and growth of all facets of the business including sales, marketing, business development, branded content, finance and operations. Jonathan brings 20 years of experience in digital media, with successes as an entrepreneur and executive in large companies. Most recently, Carson was the Chief Revenue Officer of Vevo, one of the world's largest music properties and YouTube’s largest content partner. In this role he oversaw Vevo’s global sales and marketing functions during a period of large scale growth. Prior to that, Carson spent six years with The Nielsen Company where he helped spearhead the company’s digital transformation as Global CEO, Digital. He joined Nielsen in 2007 when they acquired his company BuzzMetrics, the first major player in the field of social media analytics, where he was co-founder and CEO.
Bob is a columnist, critic, broadcaster, author and lecturer who has devoted his career to the media and marketing landscape. For the past 17 years has been co-host of public radio's “On The Media.” A recipient of many journalism awards, including the Peabody, he is the author of five books and has lectured in 37 countries on six continents. A visiting lecturer at the University of Pennsylvania, he is also a senior fellow at the Wharton School's SEI Center for Advanced Studies in Management. His seminal 2007 book, The Chaos Scenario, presciently described the apocalyptic disruptions of the media economy in the digital age.
PHOTO: Michael Albans
President & CEO, National Public Media (NPM)
Gina Garrubbo is President and CEO of National Public Media, a subsidiary of NPR that is owned in partnership with PBS and WGBH and is responsible for corporate sponsorship sales. As head of NPM, Garrubbo is committed to ensuring the continued growth public media via funding from Corporate Sponsors. Garrubbo has spent more than 20 years growing marketing and sales teams, launching brands, building companies, with extensive experience in traditional and digital media. She was one of the builders of women.com, one of the first websites for women and BlogHer which brought independent voices to millions of readers. Prior to that Garrubbo build advertising sales teams for Discovery Communications and in syndicated Television. She sits on the boards of Tappp an OTT video service and Glen Highland Farm.
Executive Director, Wharton Future of Advertising Program
Catharine is the founding Director of the Future of Advertising Program at the Wharton School. The program’s mission is to bridge academic rigor and real world relevance as a catalyst for deeper insights, bolder innovation and broader positive impact of advertising. Her professional passion lies in the emerging potential, if not imperative, for positive social impact of advertising in the digital age of empowered consumers.
Previously, Catharine held numerous pioneering positions during a 15-year career in B2B marketing and sales at AT&T. She earned an MBA in marketing from the Wharton School, as a Lauder Institute Fellow, an MA in International Studies, University of Pennsylvania, a BS in Foreign Service, Georgetown University and an AA, Franklin College, Lugano, Switzerland.
Founder and CEO, Pixability
Bettina Hein is Founder and CEO of Pixability, a video advertising technology company that helps media professionals deliver outstanding campaign performance across YouTube, Facebook, Instagram, Twitter, and Snapchat. A serial entrepreneur, Bettina has built successful technology companies in the United States and in Europe. Prior to Pixability, she co-founded the Swiss-based speech software specialist SVOX AG, which was sold to Nuance Communications (NUAN) for $125 million. Bettina has been honored with Advertising Women of New York’s Changing the Game Awards; Cynopsis Media’s Top Women in Digital Award; and was named a Young Global Leader by the World Economic Forum.
VP of Publishing Partnerships, Kargo
Lauren O'Keefe Hendricks has led Kargo’s Publishing Partnership team as Vice President since 2015. She and her team provide white-glove client service to an invitation-only advertising inventory across mobile web, app and other content distribution platforms.
Lauren has worked for 13 years in advertising. She began her career at Meredith Corporation, followed by senior level posts at Condé Nast and Time Inc. During this time, she created and sold successful multi-media marketing campaigns to top brand advertisers including but not limited to L'Oreal USA, Neiman Marcus, Johnson and Johnson, and P&G. She collaborated with many business groups in order to create solutions-oriented marketing for her clients. During her tenure as Advertising Director at InStyle (Time Inc.), she was awarded the MIN Sales Team Leader award in recognition of her ability to drive a team toward success.
Among Lauren's talents is her ability to galvanize team members to contribute at their highest levels. Lauren's management philosophy focuses on recognizing talent for their efforts and driving people forward through development exercises designed to diversify skill sets and increase bottom line benefit to the business at large.
Lauren is a graduate of Marist College and lives in Brooklyn, NY with her husband, daughter and goldendoodle.
CEO & Chief Curator, REDEF
Mr. Hirschhorn is CEO & Chief Curator of REDEF, a digital content curation company. Previously, Mr. Hirschhorn served as Co-President of Myspace Inc., an affiliate of News Corp. and as President of Sling Media, Inc. He has also served as Chief Digital Officer of MTV Networks. Mr. Hirschhorn currently is on the board of directors of MGM and CFY. Mr. Hirschhorn holds a B.S. in International Business and Marketing from New York University's Stern School of Business.
Jim McKelvey is an entrepreneur, businessperson and philanthropist who is involved in more than a dozen companies, most notably as the co-founder of Square. McKelvey designed the hardware used by Square in 2009 and served as the company’s chairman until 2010. In 2011, McKelvey's iconic card reader design was inducted into the Museum of Modern Art. Today, McKelvey sits on the Board of Directors at Square.
In September 2013, McKelvey conceived of and co-founded LaunchCode, a non-profit organization that aims to grow new talent and create pathways to on-the-job training and employment. LaunchCode partners with companies to set up paid apprenticeships in technology for talented people who lack the traditional credentials to land a quality, high-paying job. In 2014, LaunchCode was named "The Best Thing to Happen to St. Louis" by the St. Louis Riverfront Times.
In May 2016, McKelvey joined the Board of Directors of Calpian, Inc., which offers mobile money solutions through its Indian subsidiary MoneyOnMobile. This venture enables people in India to pay for goods and services and transfer money to other persons via their mobile phones.
Jim was appointed as an Independent Director of the St. Louis Federal Reserve in January 2017.
President & CEO, Periscope
Liz is a dynamic leader accustomed to navigating today’s complex marketing world. In her 20 years of experience, she has held leadership positions at some of the world’s most forward-thinking and fastest-growing agencies, including Global CMO at IPG Mediabrands, Chief Growth Officer at Publicis Groupe’s Digitas, U.S. President at Tribal DDB, and roles in business development at Modem Media and J. Walter Thompson. Along the way, she has pioneered brand-consumer relationships for clients including General Motors, Delta, HP, General Electric, Michelin, Citibank, IBM, Clorox, Hillshire Brands, Visa and Pepsi-Cola.
Liz has been inducted into the American Advertising Federation Hall of Achievement, named a “Woman to Watch” by Advertising Age and declared a Top 10 Mobile Marketer by the Mobile Media Association. She has also served as a Cannes juror. She loves challenging the norm and inspiring marketers to look into the future and become early adopters of innovative ideas and technology.
President, Global Brand Consulting, OgilvyRED
Joanna is a principal in Ogilvy’s strategy consulting business, OgilvyRED and leads the global brand consulting practice for Ogilvy. She specializes in helping clients maximize the financial potential of their brand and marketing strategies. She is recognized as a global expert on brand creation, brand and marketing investment and growth strategies, brand architecture, and brand valuation.
She has more than 20 years of experience in providing strategic recommendations with measurable financial impact to leading clients worldwide.
Joanna was previously the founder and CEO of Millward Brown’s global brand consulting practice. In her role at Millward Brown, Joanna was responsible for the development of fresh approaches to brand and marketing strategy. This included creation and implementation of the BrandZ Top 100 ranking of the world’s most valuable brands, published annually in the Financial Times.
Prior to joining Millward Brown, Joanna was a founding partner and Executive Vice President for Worldwide Strategy at FutureBrand, pioneering the integration of brand strategy and brand identity. Joanna also led a cross agency group within IPG dedicated to creating best practices in marketing accountability.
Joanna has worked with the world's leading companies to design, develop and implement programs to optimize the value created by brand and marketing. Engagements span a wide range of categories — from Procter & Gamble and Unilever, to American Express and Barclays, BP, DuPont, UPS and Coca-Cola. Much of her recent work has focused on brand and marketing strategy in the context of major M&A deals.
Joanna also helped to lead the successful turnaround and sale of a division of McKesson Corporation, a global leader in supply chain management.
Joanna holds a Doctorate from Oxford University and is well known as a speaker and writer on brand strategy, brand valuation and marketing ROI issues. Her most publications include, The Brand in the Boardroom, awarded the 2014 WPP Atticus Grand Prix.
In a volunteer capacity, Joanna has been responsible for reinventing the Marketing Hall of Fame and is President of the New York AMA.
Author, Director Emeritus, UCS Annenberg Innovation Lab
Jonathan Taplin is an author and Director Emeritus of the USC Annenberg Innovation Lab. Taplin’s book “Move Fast and Break Things: How Google, Facebook and Amazon Have Cornered Culture and Undermined Democracy.” Taplin began his entertainment career in 1969 as Tour Manager for Bob Dylan and The Band. In 1973 he produced Martin Scorsese's first feature film, Mean Streets that was selected for the Cannes Film Festival. Between 1974 and 1996, Taplin produced 26 hours of television documentaries (including The Prize and Cadillac Desert for PBS) and 12 feature films including The Last Waltz, Until The End of the World, Under Fire and To Die For.
Mr. Taplin graduated from Princeton University. He was a Professor at the USC Annenberg School for Communications and Journalism from 2003-2016. He is a member of the Academy Of Motion Picture Arts and Sciences. He currently sits on the boards of The Authors Guild, Americana Music Association and Los Angeles Mayor Eric Garcetti’s Council on Technology and Innovation. His commentary has appeared in The New York Times, Time.com, The Huffington Post, Medium and Talking Points Memo.
Lauder Professor and Professor of Marketing, The Wharton School
Jerry Wind is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program (whartonfellows.com) and the Wharton Future of Advertising Program (wfoa.wharton.upenn.edu). He joined Wharton in 1967 with a doctorate from Stanford. From 1995 to 1997, he led the development of the Wharton globalization strategy. Dr. Wind led the reinvention of the Wharton MBA curriculum (1991-93) and the creation of the Wharton Executive MBA Program (1974). He was founding director of the Joseph H. Lauder Institute, the Wharton International Forum, and was the founding editor of the Wharton School Publishing. He has edited top marketing journals, published over 250 articles and 20 books, and received the four major marketing awards: Buck Weaver, Charles Parlin, Converse, and AMA/Irwin Distinguished Educator Award. He was one of the original Legends in Marketing, with an 8-volume anthology published by Sage in 2014. He has consulted with over 100 companies and testifies in intellectual property and antitrust cases. He sits on various advisory boards, is Trustee of the Philadelphia Museum of Art and Chair of its Marketing Committee. In 2015, he will be inducted into the inaugural cohort of the AMA Fellows Program. His current research focuses on marketing-driven business strategy, the Network Challenge; the future of advertising and marketing; creativity and innovation; and challenging one’s mental models.