8:00 AM Breakfast
8:45 AM Welcome and Opening Remarks
MC: Steve Smith, Editorial Director, Events, MediaPost
Bob Garfield, Columnist, MediaPost and Co-Host WNYC’s
On the Media
Jerry Wind, Lauder Professor and Professor of Marketing, The Wharton School
9:00 AM Morning Keynote: Too Much F**king Perspective
Harry Shearer, Actor and Author
Before we can build business models to sustain journalism into the future, we have to examine
how it lost its“value proposition” in the first place.
9:40AM What Exactly Are We Offering?
For centuries, media have been selling: 1) impressions in 2) a particular editorial environment.
Have both those fundamental values been obsoleted? In a highly distributed infrastructure, what
product are media companies selling - to advertisers - to consumers? Are news and information
publishers in particular at risk of losing sight of their mission?
Moderator: Linda Thomas Brooks, President and CEO, The Association of Magazine Media
Panelists: Vivian Schiller, Media Consultant; Former NYT, NPR, NBC, Twitter
Bob Liodice, President and CEO, Association of National Advertisers
Maria Rodale, CEO and Chairman, Rodale Inc.
10:05 AM Sub-Committee Discussion and Report
Is your company’s priority to save itself or to preserve its mission?
10:30 AM Beyond Advertising
Jerry Wind, Lauder Professor and Professor of Marketing, The Wharton School.
Author of “Beyond Advertising: Creating Value Through All Customer Touchpoints”.
11:00AM Break
11:30AM Your Business Model Has Just Imploded…Now What?
Advertisers are losing faith in advertising, and many think they can publish to consumers themselves.
The digital attention economy is highly fragmented market with two or three gateways racking up all
the tolls. Scarcity is a distant memory, and your brand has been reduced to a microscopic logo along
with countless others in someone's mobile social feed. So, what's the plan? What alternative revenue streams are and are not sustainable?
Moderator Jennifer Ferro, President, KCRW
Panelists Eamonn Store, CEO, North America, Guardian News & Media
Mike Federle, President & COO, Forbes Media LLC
David Rubin, SVP, Head of Brand, The New York Times
12:00PM Sub-Committee Discussion and Report
Other than traditional advertising, which revenue stream will be the key driver of growth in 2021? In 2026?
12:30 PM Lunch
1:00PM Lunchtime Keynote: Craig’s To-Do List: #1 Save Journalism
Craig Newmark, Founder, Craig’s list, Craig Connects and Founding Funder for The Trust Project
After accelerating the digital disruption of a centuries-old newspaper model, Craig Newmark is
out to help quality journalism thrive in the new search/social newsstand.
1:40PM Interview With A Vampire: AdBlock Plus Faces The Villagers
Steve Smith, Editorial Director, Events, MediaPost will interview Job Plas, Senior Manager of Global
Partnerships for Eyeo GmbH.
2:00 PM Instant Horror Stories: Surviving The Ever-Shifting Social Platforms. Can Facebook, Google et al
Overcome Ominous False Starts to Fulfill the Promise of Social Distribution?
Can social platforms fulfill the promise of a distribution model with sustainable economics?
And, how can publishers really profit from distributors whose algorithms, priorities and media friendliness keep shifting? Is this any way to run a newsstand?
Moderator David Chavern, CEO, News Media Alliance
Panelists Tony Haille, Founding CEO and Advisor, Chartbeat
Maia McCann, Editor In Chief, LittleThings
Allison Mezzafonte, Senior VP of US Operations, Bauer Xcel Media
2:30 PM Sub-Committee Discussions and Report
Can media brands gain any real leverage with social platform distributors or are they doomed to
chasing the platforms’ latest algorithm or business whims?
3:00 PM Sustainable Journalism: The Philadelphia Media Network Experiment
Terry Egger, Publisher, Philadelphia Media Network
Jim Friedlich, Executive Director, The Institute for Journalism in New Media
3:30 PM Break
3:45 PM I’m Gonna Build A Wall, And Consumers Will Pay For It
Trevor Kaufman, CEO, Piano
4:00 PM TV Is Dead: Long Live TV” Netflix, Amazon and the New StreamingEconomy
Can the new Netflix/Facebook/Amazon video distribution system sustain robust entertainment
development?
Moderator Bob Garfield, Columnist, MediaPost and Co-Host WNYC’s On the Media
Panelists Daniel Spinosa, GM Manager Movies, PPV and Commerce, Comcast
Amy Jo Smith, President, The Digital Entertainment Group
4:45PM Closing Remarks
Jerry Wind, Lauder Professor and Professor of Marketing, The Wharton School
Bob Garfield, Columnist, MediaPost and Co-Host WNYC’s On the Media
5:00PM Cocktails