8:00 AM         Breakfast

8:45 AM         Welcome and Opening Remarks
                        MC: Steve Smith, Editorial Director, Events, MediaPost
                        Bob Garfield, Columnist, MediaPost and Co-Host WNYC’s
                        On the Media
                        Jerry Wind, Lauder Professor and Professor of Marketing, The Wharton School

9:00 AM         Morning Keynote: Too Much F**king Perspective
                        Harry Shearer
, Actor and Author
                        Before we can build business models to sustain journalism into the future, we have to examine
                        how it lost its“value proposition” in the first place.

9:40AM        What Exactly Are We Offering?
                       For centuries, media have been selling: 1) impressions in 2) a particular editorial environment.
                       Have both those fundamental values been obsoleted? In a highly distributed infrastructure, what  

                      product are media companies selling - to advertisers - to consumers? Are news and information
                      publishers in particular at risk of losing sight of their mission?

Moderator:    Linda Thomas Brooks, President and CEO, The Association of Magazine Media
Panelists:      Vivian Schiller, Media Consultant; Former NYT, NPR, NBC, Twitter
                      Bob Liodice, President and CEO, Association of National Advertisers
                      Maria Rodale, CEO and Chairman, Rodale Inc.

10:05 AM       Sub-Committee Discussion and Report
Is your company’s priority to save itself or to preserve its mission?

10:30 AM       Beyond Advertising
Jerry Wind, Lauder Professor and Professor of Marketing, The Wharton School.
                       Author of “Beyond Advertising: Creating Value Through All Customer Touchpoints”.

11:00AM        Break

11:30AM        Your Business Model Has Just Imploded…Now What?
Advertisers are losing faith in advertising, and many think they can publish to consumers themselves.
                       The digital attention economy is highly fragmented market with two or three gateways racking up all
                       the tolls. Scarcity is a distant memory, and your brand has been reduced to a microscopic logo along
                       with countless others in someone's mobile social feed. So, what's the plan? What alternative revenue                        streams are and are not sustainable?

Moderator      Jennifer Ferro, President, KCRW
Panelists         Eamonn Store, CEO, North America, Guardian News & Media
                        Mike Federle, President & COO, Forbes Media LLC
                        David Rubin, SVP, Head of Brand, The New York Times

12:00PM        Sub-Committee Discussion and Report
Other than traditional advertising, which revenue stream will be the key driver of growth in 2021? In 2026?

12:30 PM       Lunch

1:00PM          Lunchtime Keynote: Craig’s To-Do List: #1 Save Journalism
                       Craig Newmark, Founder
, Craig’s list, Craig Connects and Founding Funder for The Trust Project
                       After accelerating the digital disruption of a centuries-old newspaper model, Craig Newmark is
                       out to help quality journalism thrive in the new search/social newsstand.

1:40PM          Interview With A Vampire: AdBlock Plus Faces The Villagers
                       Steve Smith, Editorial Director, Events, MediaPost will interview Job Plas, Senior Manager of Global
                      Partnerships for Eyeo GmbH.

2:00 PM         Instant Horror Stories: Surviving The Ever-Shifting Social Platforms. Can Facebook, Google et al
                       Overcome Ominous False Starts to Fulfill the Promise of Social Distribution?
Can social platforms fulfill the promise of a distribution model with sustainable economics? 
                       And, how can publishers really profit from distributors whose algorithms, priorities and media friendliness                       keep shifting? Is this any way to run a newsstand?

Moderator      David Chavern, CEO, News Media Alliance
Panelists         Tony Haille, Founding CEO and Advisor, Chartbeat
                        Maia McCann, Editor In Chief, LittleThings
                        Allison Mezzafonte, Senior VP of US Operations, Bauer Xcel Media

2:30 PM         Sub-Committee Discussions and Report
Can media brands gain any real leverage with social platform distributors or are they doomed to
                        chasing the platforms’ latest algorithm or business whims?

3:00 PM         Sustainable Journalism: The Philadelphia Media Network Experiment
                        Terry Egger, Publisher
, Philadelphia Media Network
                        Jim Friedlich, Executive Director, The Institute for Journalism in New Media

3:30 PM         Break

3:45 PM         I’m Gonna Build A Wall, And Consumers Will Pay For It
                        Trevor Kaufman, CEO
, Piano             

4:00 PM         TV Is Dead: Long Live TV” Netflix, Amazon and the New StreamingEconomy
Can the new Netflix/Facebook/Amazon video distribution system sustain robust entertainment

Moderator      Bob Garfield, Columnist, MediaPost and Co-Host WNYC’s On the Media
Panelists         Daniel Spinosa, GM Manager Movies, PPV and Commerce, Comcast
                        Amy Jo Smith, President, The Digital Entertainment Group

4:45PM           Closing Remarks
            Jerry Wind, Lauder Professor and Professor of Marketing, The Wharton School
                        Bob Garfield, Columnist, MediaPost and Co-Host WNYC’s On the Media

5:00PM           Cocktails