wharton future of advertising program

Established in 2008, the Wharton Future of Advertising Program (http://wfoa.wharton.upenn.edu/)  is the preeminent center bridging leading academics, executives, entrepreneurs, and students for deeper insights, bolder innovation, and broader positive personal, organizational, and societal impacts for advertising and marketing. WFoA generates knowledge and thought leadership on topics related to the future of advertising via roundtables, workshops, conferences, radio broadcasts, publications, and global speaking engagements.

Mediapost

MediaPost Communications (www.mediapost.com) is an integrated publishing and conference company providing a wide array of resources to media, marketing and advertising professionals, producing more than 30 conferences each year, seven annual award shows, fourteen news dailies and more than forty industry-focused newsletters & blogs. MediaPost is committed to providing a premium level of content in all publications and conferences. The company, founded in 1996, is New York based and privately held.

Bob garfield

Bob Garfield is a columnist, critic, broadcaster, author and lecturer who has devoted his career to the media and marketing landscape. A MediaPost editor-at-large, he previously spent 25 years as the advertising critic for Advertising Age. For the past 15 years has been co-host of public radio's β€œOn The Media.” A recipient of many journalism awards, including the Peabody, he is the author of five books and has lectured in 37 countries on six continents. A visiting lecturer at the University of Pennsylvania, he is also a senior fellow at the Wharton School's SEI Center for Advanced Studies in Management. His seminal 2007 book, The Chaos Scenario, presciently described the apocalyptic disruptions of the media economy in the digital age.

IN ASSOCIATION WITH

Made possible in part with funding from the John S. and James L. Knight Foundation