Why Not Waikiki?
You have been to resorts before. They are far away and time-consuming to get to. Further, events staged at garden spots tend to devote half of the agenda to leisure. We’re all for that, but the MFS will be strictly business from 8 a.m. on. One day away from the office, concentrated for maximum value.
Why Not New York?
The Wharton School, of course, is in Philadelphia and will be the venue. Though many of our delegates will travel from New York, they will be more or less captive for the duration, untempted to leave the event to attend a meeting at the office.
Why Another Media Conference? Isn’t There a Glut?
There may, indeed, be a glut of media conferences. The MFS, however, is a genuine summit, demanding full participation from delegates. The programming on stage will be rich, but at least as important is the truth-telling and consensus-building from the floor. The MFS is structured around group interaction and group expertise.
I Have Received an Invitation. May I Pass it Along to a COLLEAGUE?
No. Your invitation is not transferable. If you attend, you may also register an associate for half price. But you may not delegate your slot. Your badge costs $3000. The second badge is $1500.
WHY So Expensive?
Part of the reason is to attract only top management. There are many conferences for middle managers, but our delegates are C-suite decision-makers holding the levers of strategy and investment. Furthermore, the badge fee underwrites not just this event, but the creation of an ongoing mission to seek, understand and cultivate solutions to sustain media. The inaugural MFS may be the culmination of a year’s planning, but it is actually just the beginning.
OFF THE RECORD?
We are convened to facilitate a financial future for media — especially a robust free press — but our sessions are “on background.” How do we reconcile those conflicting imperatives? The answer is: they do not actually conflict.
Our delegates are not public officials conducting the people’s business; they are the stewards of business organizations with proprietary interests and responsibilities. Furthermore, as managers in many cases of publicly-held companies, they are restricted by securities law in what they can say in the public sphere. Thus, MFS is a private event. This will enable participants to speak freely, beyond the confines of carefully worded press releases and certainly beyond empty pieties and generalities. Reporters will be on hand, but their presence is contingent on ground rules. Nothing said onstage or from the floor is for attribution to any delegate. Delegates are further permitted to preface certain remarks as entirely off the record.
Of course, MFS is also being conducted through the auspices of the Wharton School. As such, the day's deliberations — and the Summit's ultimate communique of principles and actions-- will be the subject of an academic report.