Jim Anderson has a distinguished track record in technology, with a 20-plus-year career that spans the development, productization and sale of technology solutions in both B2B and B2C environments. Jim specializes in building companies to answer social problems, and prior to SocialFlow served as COO of Vitrue, which was acquired by Oracle in 2012. Jim’s awareness of social trends and the industry insights and landscape has made him a sought after expert for journalists, and has made numerous television appearances on networks including MSNBC, Fox Business News, Bloomberg TV, and Al Jazeera.
President, Co-Founder, Keep HOST
“In e-commerce, it's actually not so difficult to stay ahead of the game. The game has just begun, the rules aren't yet written, the layers are just getting onto the field.” — As told to Sydney Brodie, “Meet MaryAnn Bekkedahl,” Career Contessa, October 2013
Keep is revolutionizing the way stylish women discover and shop for trending products across the entire web.
As president and co-founder, MaryAnn oversees Keep’s brand strategy, customer acquisition, branding and business development initiatives.
She is an accomplished media executive with 18 years experience in consumer magazine and website publishing. Prior to joining Keep, she was EVP, Group Publisher at Rodale, a global content company in health and wellness, and the publisher of Men’s Health, Women’s Health, and Runner’s World properties, amongst others.
MaryAnn is a recognized media industry leader, with accolades including:
• Publishing Executive of the Year, 2009, Adweek Media • Most Intriguing People, 2004, min magazine • 40 Under 40, 2003, Gotham • Woman to Watch, 2003, Advertising Age
President, Bauer Xcel Media HOST
Christian Baesler is the President of Bauer Xcel Media, the global digital division of the Bauer Media Group. With more than 1,000 products in 20 countries and an annual turnover of 2.5 billion dollars, the Bauer Media Group is one of the world’s largest media companies. Christian Baesler started his career as a freelance writer, photographer and web developer. After subsequently spending 4 years at Bauer Media Group’s headquarter in Hamburg, Germany he got relocated to New York in 2012 to jump-start Bauer Media’s digital business in the U.S. There he built a digital department from scratch, turning a solo operation into a team of currently more than 50 across editorial, technology, marketing and product management. In August 2014 what had been a “New Media” department of a print publisher was spun off into its own separate division called “Bauer Xcel Media”, focusing solely on digital, with Baesler running the operation as President. Under his leadership, all of Bauer Media’s U.S. brands experienced extraordinary digital growth: Among other achievements, Life&Style became the fastest growing magazine brand in the digital space, while J-14 became the largest editorial teen brand on Facebook. In February 2015, Bauer Media Group expanded Bauer Xcel Media’s operations internationally, to become Bauer’s global digital division. With offices in New York, London, Sydney, Melbourne, Hamburg and Warsaw, Bauer Xcel Media’s digital products currently reach 150 million monthly unique users worldwide.
Founder, 2929 Entertainment HOST
“Sometimes the perfect is the enemy of the good, Right? Paralysis via analysis.” —As told to Richard Feloni, “The ‘Shark Tank’ Entrepreneurs Who Lost Out on $250,000 Prove Why ‘Perfect Is the Enemy of the Good,’” Business Insider, 2014
Michael X. Delli Carpini, Ph.D.
Professor of Communication and the Walter H. Annenberg Dean of the Annenberg School of Communication, the University of Pennsylvania HOST
“Michael Delli Carpini has helped to advance and re-orient the study of public opinion and democracy. As a respected and prolific authority on the changing media landscape, he continues to have a profound impact on political communication research.” — the American Political Science Association.
Prior to joining the University of Pennsylvania faculty in July of 2003, Dean Delli Carpini was Director of the Public Policy program of the Pew Charitable Trusts (1999-2003), and member of the Political Science Department at Barnard College and graduate faculty of Columbia University (1987-2002), serving as chair of the Barnard department from 1995 to 1999. Delli Carpini began his academic career as an Assistant Professor in the Political Science Department at Rutgers University (1980-1987). His research explores the role of the citizen in American politics, with particular emphasis on the impact of the mass media on public opinion, political knowledge, and political participation.
Head of Business Development, ZelnickMedia HOST
Sheila Dharmarajan joined ZelnickMedia in 2014. Ms. Dharmarajan is Head of Business Development at ZelnickMedia and is responsible for originating investment opportunities and outreach.
Prior to joining ZelnickMedia, Ms. Dharmarajan was an on-air television reporter for CNBC and Bloomberg Television, where she regularly reported on a wide range of business news and breaking stories. She has also served as the host of “The Future Is Now”, a Yahoo! web series focused on innovation and cutting edge technologies.
Before her foray into television, Ms. Dharmarajan was an investment professional at both Permira and Welsh, Carson, Anderson & Stowe, where she focused on analyzing and executing private equity investments across a range of industries including healthcare, consumer / retail and information services. Ms. Dharmarajan began her career as an investment-banking analyst at Donaldson, Lufkin & Jenrette and was an associate director in the mergers & acquisitions group at IAC/InterActiveCorp.
Ms. Dharmarajan graduated from the Wharton School at the University Of Pennsylvania, earning a BS in Finance and Management. Ms. Dharmarajan also earned her MBA from the Stanford Graduate School of Business.
COO, Gawker Media HOST
Partner, First Round Capital HOST
Chris has focused on a number of First Round Capital's investments in areas such as Advertising Technology including Invite Media (acquired by Google) and Demdex (acquired by Adobe), Social Media including CoTweet (acquired by ExactTarget) and myYearbook (acquired by QuePasa), eCommerce, Gaming, and more.
Chris has over 25 years of technology industry experience, including significant Internet sales and business development roles since 1996. He was Vice President of Business Development at Nextron, Director of Business Development at America Online, and an Account Manager at Oracle focused on their early Internet offerings for some of their largest accounts such as AOL and Time Warner. Earlier in his career, he held senior sales and management roles in the computer reseller and consulting services industry for companies including The Computer Factory, BusinessLand, and ComputerLand/Vanstar where he was responsible for over $100 million in hardware, services, and consulting sales.
Chris is a board member of the Frances Hesselbein Leadership Institute (formerly the Peter F. Drucker Foundation for Nonprofit Management). He has attended and been involved with the TED Conference since 1994 and helped launch TEDTalks, which have been viewed over a billion times. Chris is a co-inventor of two US Patents for listing goods for sale.
Bob is a columnist, critic, broadcaster, author and lecturer who has devoted his career to the media and marketing landscape. A MediaPost editor-at-large, he previously spent 25 years as the advertising critic for Advertising Age. For the past 15 years has been co-host of public radio's “On The Media.” A recipient of many journalism awards, including the Peabody, he is the author of five books and has lectured in 37 countries on six continents. A visiting lecturer at the University of Pennsylvania, he is also a senior fellow at the Wharton School's SEI Center for Advanced Studies in Management. His seminal 2007 book, The Chaos Scenario, preciently described the apocalyptic disruptions of the media economy in the digital age,
PHOTO: Michael Albans
Innovator in Residence, Knight Center & School of Journalism, University of Texas at Austin Independent Consultant & Advisor, Focused on Revenue and Audience Growth, Product Development, Consumer User Experience and Digital Strategy HOST
Tim Griggs is the Innovator in Residence at the Knight Center for Journalism in the Americas and University of Texas School of Journalism. He’s also an independent advisor to media organizations, digital startups and foundations, focused on entrepreneurship, revenue growth, sustainability, product development, consumer user experience and digital strategy.
Griggs was previously Publisher and Chief Operating Officer of The Texas Tribune, a nonprofit, nonpartisan news organization that covers state politics and public policy. In two years at the helm, The Tribune grew revenue by more than 30 percent and audience by 45 percent, and built the largest statehouse press corps of any news organization – for profit or nonprofit, digital or legacy – in the United States.
Prior to joining the Tribune, Griggs worked for The New York TimesCompany for 15 years, where he held several posts. He was the executive editor of the Star-News in Wilmington, N.C., a NYT regional newspaper, where he led an early transition from print to digital. In 2008, Griggs joined The New York Times as Director of Strategic Planning, where he led projects such as its partnership with nonprofit news organizations across the country. In 2011, he was named Director of Paid Products, where he grew The Times’s user base to more than 850,000 paid digital-only subscribers. And he was Executive Director of Cross-Platform Monetization, where he was responsible for revenue-generating products across The Times’s digital platforms (web, tablet, smartphone, email, games and video) and led teams responsible for the company’s digital subscription business, as well as email, e-commerce and digital advertising products.
Griggs is a graduate of Virginia Tech and holds an executive MBA from UNC-Wilmington. He is a board member of the Institute for Nonprofit News, a 2014 Reynolds Journalism Institute fellow (studying the application of growth hacking for digital news audience growth), a 2013 Knight Foundation-funded fellow (investigating business models for non-profit news organizations), and a 2010 Fellow at the Sulzberger Executive Leadership Program at Columbia University. In 2003, he was named one of Presstime Magazine’s “20 Under 40” industry achievers. Griggs is also a sleep-deprived new father and a competitive Brazilian jiu-jitsu practitioner.
Catharine Findiesen Hays
Executive Director, Wharton Future of Advertising Program HOST
Catharine is the founding Director of the Future of Advertising Program at the Wharton School. The program’s mission is to bridge academic rigor and real world relevance as a catalyst for deeper insights, bolder innovation and broader positive impact of advertising. Her professional passion lies in the emerging potential, if not imperative, for positive social impact of advertising in the digital age of empowered consumers.
Previously, Catharine held numerous pioneering positions during a 15-year career in B2B marketing and sales at AT&T. She earned an MBA in marketing from the Wharton School, as a Lauder Institute Fellow, an MA in International Studies, University of Pennsylvania, a BS in Foreign Service, Georgetown University and an AA, Franklin College, Lugano, Switzerland.
CEO, Piano HOST
Trevor is the CEO of Piano, which provides a suite of SaaS content monetization tools to digital publishers, including analytics, subscription commerce, and experience management. Piano serves thousands of sites, including many of the world’s top media businesses such as The Economist, Condé Nast, Gannett, Bonnier, and NBC Universal. Piano was formed in 2015 as the result of a merger between Tinypass, where Trevor had been CEO, and Piano Media, a larger European competitor.
Trevor came to Tinypass in 2012 after serving as CEO of Possible, a 1,300 person global digital network he created within WPP, with clients including P&G, Google, Target, Starwood, and Bank of America. Possible resulted from the merger of several WPP agencies, including Schematic, a digital agency that Trevor founded in 1999 and sold to WPP in 2007.
Prior to Possible, he served as co-president of Kaufman Patricof Enterprises (KPE) a pioneering digital agency co-founded in 1996 as a subsidiary of Grey Advertising. Trevor’s reputation is as an innovative and creative leader, and the teams he has brought together have won countless awards for their ground-breaking media and technology work, including Webbys, Emmys, and Cannes Lions, as well as top lists in OMMA, AdWeek, Newsweek, and other publications.
CEO, Digital Content Next HOST
Jason Kint is CEO of Digital Content Next, the only trade association to exclusively serve the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers. Jason is focused on guiding the organizations’ diverse and powerful group of members — from established media brands such as The New York Times, NBC, Conde Nast and ESPN, to digital natives, such as Vox, Slate and Business Insider — into the future and on setting the agenda for discussions on issues ranging from net neutrality to revenue innovation to privacy.
A 20-year veteran of the digital media industry, Jason led the evolution of CBS Sports into a multi-platform brand offering premier broadcast, online and mobile sports content as SVP and General Manager of CBS Interactive’s Sports Division and served in various executive roles launching and leading the websites for Sporting News and all of Times Mirror Magazines’ flagship websites under the ownership of Times Mirror, Paul Allen and later Condé Nast. Jason has a deep passion for journalism and evolving venerable brands into their multi-platform digital future.
Founder, The Wirecutter HOST
“Focus on the big picture and focus hard on each step, because it's too easy to get lost in a bunch of little meaningless tasks.” — As told to Tessa Miller, “I'm Brian Lam, and This Is How I Work,” Lifehacker
Founder/Partner, Revolution Growth Founder/Chairman/CEO, Monumental Sports & Entertainment HOST
Ted Leonsis is founder, chairman, majority owner and CEO of Monumental Sports & Entertainment, which owns and operates the Washington Capitals, Washington Wizards, Washington Mystics and Verizon Center. Leonsis serves on the board of governors for the NBA and NHL. He is a cofounder and partner in the “speed-up capital” Revolution Growth Fund II, which currently has made investments in 10 companies. Leonsis also is an investor and former co-CEO of Groupon, where he currently is chairman of the board of directors. He also serves on the board of directors at American Express. He has created and produced award-winning films and earned Peabody and Emmy awards. Leonsis is the founder and chairman of SnagFilms, a content and technology company with a full-service video streaming platform. He is an active philanthropist through the Leonsis Foundation and the Monumental Sports & Entertainment Foundation and is chairman of the board of directors at DC-CAP (District of Columbia College Access Program). He previously spent nearly 14 years at AOL where he served in a variety of capacities, including president of America Online Services Company. He has authored several books, including his most recent, "The Business of Happiness." He blogs daily at TedsTake.com.
Wenda Harris Millard
President and COO, MediaLink HOST
Founder and CEO, Simulmedia HOST
“There is an inevitable massive disruption coming ... one of the problems that television has is that in spite of growing viewership or solid viewership, the efficiency with which it sells it to ads is declining.” — As told to Betty Liu, Bloomberg TV, 2014
CEO, PodcastOne; Founder, Westwood One HOST
Inducted into the National Radio Hall of Fame and a recipient of the Giants of Broadcasting Award from the Library of American Broadcasting, Norman is considered the founding father of modern radio syndication with over 40 years of experience. Mr. Pattiz is the Founder of Westwood One which, under his leadership, became America's largest provider of news, sports, entertainment, talk and traffic programming to the Broadcast Industry. Westwood One owned, managed or distributed NBC radio networks, CBS News,CNN radio, the Mutual Broadcasting System, NFL Football, NCAA Basketball, March Madness, The Super Bowl, both the Winter andSummer Olympic Games and a wide variety of syndicated music and talk shows.
In 2010, Pattiz founded and launched Courtside Entertainment Group to produce and distribute quality programming. Recognizingthe untapped opportunities in the audio on-demand industry, Pattiz launched PodcastOne at the end of 2012. The company quicklybecame the leading producer/ distributer in audio on-demand programming. Today, PodcastOne’s popular line-up of personalitiesand brands include Adam Carolla, Shaquille O’Neal, Steve Austin, Dan Patrick, Heather Dubrow, Larry King, Chris Jericho, Penn Jillette, Nicole “Snooki” Polizzi, Laura Ingraham, Dr. Drew and TheCHIVE, plus WNYC’s Radiolab, Freakonomics and over 200 more of today’smost popular podcasts.
In 2000, Pattiz was appointed by President Clinton and reappointed in 2002 by President Bush to serve on the Broadcasting Board of Governors of the United States of America. The Board oversees all U.S. nonmilitary broadcasting services, including The Voice ofAmerica, Radio Free Europe, Radio Liberty, Middle East Broadcasting and others. He was responsible for conceiving and launchingAmerica’s Arabic language radio and television services to all 22 countries of the Middle East, plus Farsi language broadcasting to Iranreaching a weekly audience of more than 40 million listeners.
Norm serves as the Chairman of the Lawrence Livermore and Los Alamos National Security Laboratories. He is a Regent of the University of California and a member in the Council of Foreign Relations and the Pacific Council on International Relations.
CEO and Chairman, Rodale Inc. HOST
Maria Rodale is CEO and Chairman of Rodale Inc., an independent healthy, happy living company whose mission is to inspire health, healing, happiness and love in the world, starting with you. Dividing her time between Rodale Inc.’s Emmaus, Pennsylvania headquarters and Manhattan offices, Maria oversees a global business with partners around the world in 70 countries. Rodale is the publisher of New York Times bestselling books such as Al Gore’s An Inconvenient Truth, Jessica Alba’s The Honest Life, Wheat Belly by Dr. William Davis, and Thug Kitchen by Matt Holloway and Michelle Davis; brands that include Women’s Health, Men’s Health, Runner’s World, Bicycling, Prevention magazine and Rodale’s Organic Life; and creator of the e-commerce brand Rodale’s. Maria has authored numerous books, including 2010’s Organic Manifesto: How Organic Farming Can Heal Our Planet, Feed the World, and Keep Us Safe. She just released her first cookbook, Scratch: Home Cooking for Everyone Made Simple, Fun and Totally Delicious (October 2016). She is also the co-chair of the Rodale Institute.
Photo: Cedric Angeles
Media Consultant; Former NYT, NPR, NBC, Twitter HOST
“There is a massive change on the horizon ... if you don't aggressively reach out to new audiences on new platforms, someone else will.” —As told to Eileen Mullan, “The Secrets of Public Media,” EContent, 2011
Vivian Schiller is a longtime executive at the intersection of journalism, media and technology. Most recently, Schiller served as the Global Chair of News at Twitter. In this role, she led the company’s strategy for news and partnership with journalism organizations and the news publishing ecosytem.
Just prior to joining Twitter, Schiller served as Senior VP & Chief Digital Officer for NBC News where she had strategic and operational oversight of the networks‘ presence on the web, mobile, devices, and social media. Properties in her portfolio included NBCNews.com, TODAY.com, MSNBC.com, iVillage.com, and BreakingNews.
Prior to NBC, Schiller served as President and CEO of NPR, leading all of NPR's worldwide media operations,. She was Senior Vice President and General Manager of NYTimes.com and Senior Vice President and General Manager of the Discovery Times Channel, a joint venture of The New York Times and Discovery Communications. Earlier in her career, Schiller was the head of CNN Productions, where she led CNN's long-form programming efforts. Documentaries and series produced under her auspices earned multiple honors, including three Peabody Awards, four Alfred I. DuPont-Columbia University Awards, and dozens of Emmys.
President, Inc. HOST
“Never before could you have had a billion customers like Facebook does ... and to have a small slice of that ... that is an incredible amount of customers to reach ... You can go viral in a way that just wasn't possible before the Internet became the major communications medium.” —“On the Red Couch with Inc Editor Eric Schurenberg,” Inside Flipboard, 2012
Eric Schurenberg is the president and editor-in-chief of Inc. Before joining Inc, Eric was the editor of CBS MoneyWatch.com and BNET.com and managing editor of Money Magazine. As a writer, he is a winner of a Loeb and a National Magazine Award.
CEO, North America, Guardian News & Media HOST
Eamonn joined the Guardian in 2014 on the same day as incoming US editor-in-chief, Katharine Viner, and together they shape the vision and direction of the next stage of development of the US operation, building on the success enjoyed since launch in 2011.
As CEO, Eamonn is in charge of the overall business and commercial offerings for the Guardian's US operations and drives digital innovation across all platforms.
His previous position was President, Agency Development, of media agency MEC. He brings over 25 years of agency-side experience, accumulated on both sides of the Atlantic, and plays a key role strengthening the Guardian’s ever-growing US business.
Robertson Professor of Media Studies and Director of the Center for Media and Citizenship, University of Virginia HOST
Siva Vaidhyanathan is the Robertson Professor of Media Studies and director of the Center for Media and Citizenship at the University of Virginia. He is the author of The Googlization of Everything — and Why We Should Worry from the University of California Press, published in 2011. He has written two previous books: Copyrights and Copywrongs: The Rise of Intellectual Property and How it Threatens Creativity (New York University Press, 2001) and The Anarchist in the Library: How the Clash between Freedom and Control is Hacking the Real World and Crashing the System (Basic Books, 2004). He also co-edited (with Carolyn Thomas) the collection, Rewiring the Nation: The Place of Technology in American Studies (Johns Hopkins University Press, 2007). Vaidhyanathan has written for many periodicals, including American Scholar, Dissent, The Chronicle of Higher Education, The New York Times Magazine, Salon.com, Slate.com, openDemocracy.net, BookForum, Columbia Journalism Review, Washington Post, Esquire.com, The Virginia Quarterly Review, The New York Times Book Review, and The Nation. After five years as a professional journalist, he earned a Ph.D. in American Studies from the University of Texas at Austin in 1999. Vaidhyanathan has also taught at Wesleyan University, the University of Wisconsin at Madison, Columbia University, New York University, and the University of Amsterdam. He is a fellow at the New York Institute for the Humanities and a Faculty Associate of the Berkman Center for Internet and Society at Harvard University. He was born and raised in Buffalo, New York and resides in Charlottesville, Virginia.
CEO, The New Republic HOST
“The most exciting part of ... successes has been that they've been achieved through an array of different strategies — all of which use technology in the service of journalism — leading to more distribution and creative ways of telling stories made possible only through digital means.” — As told to Chris Lehmann, “Purple Reign – The Unmaking of Yahoo,” The Baffler, 2015
Prior to his role at The New Republic, Guy was the general manager of Yahoo News. During his tenure, Guy helped hire Katie Couric and revamp the Yahoo News video team. He launched Yahoo’s Tech Magazine with David Pogue as Editor-in-Chief, and developed the Yahoo News Digest, winner of the Apple Design Award.
Prior to joining Yahoo News, Guy held leadership roles at Perfect Market, The Washington Post, 2ergo Americas Inc., and Oddcast Inc.
Guy Vidra received a MA from The Fletcher School of Law & Diplomacy and a BA from The University of Michigan. He lives in New York City with his two boys Alex and Zach.
CEO, New York Pubic Radio HOST
“The imperative for public media is to fill the void that's being left in journalism for really high quality, in-depth news reporting and deep conversation around issues.”
Laura R. Walker is President and CEO of New York Public Radio (NYPR), a nonprofit media organization dedicated to producing award-winning enterprise journalism and cultural content. NYPR owns and operates eight public radio stations, including WNYC and WQXR, the most-listened-to public radio station and one of the most-listened-to classical stations in America, respectively.
Under Ms. Walker’s leadership, NYPR’s audience has grown from 1 million to 16 million, more than $100 million in funding has been raised for long-term investment, and as NeimanLab’s Ken Doctor describes it, WNYC is on “innovation overdrive.” Under her leadership, NYPR has been honored with nine George Foster Peabody Awards in the last eleven years and produces some of public radio’s most popular programming including Radiolab, The Takeaway, Freakonomics Radio, On the Media and Death, Sex + Money.
Ms. Walker was honored with an Edward R. Murrow Award from the Corporation for Public Broadcasting and was named one of New York City’s Most Powerful Women by Crain’s New York Business. She is also the recipient of Public Radio International’s Award for Innovation and Entrepreneurship and a Distinguished Alumna Award from Wesleyan University. In addition to the NYPR Board of Trustees, Ms. Walker sits on the boards of The Tribune Media Company, Saint Ann’s School, Yale Center for Customer Insights, The Eagle Picher Trust and is a member of The Women's Forum. She is also the Chair of the Station Resource Group. Ms. Walker holds an MBA from the Yale School of Management and a BA in History, magna cum laude, from Wesleyan University where she was an Olin Scholar.
PHOTO: Janice Yi
Earl J. Wilkinson
CEO, International News Media Association HOST
“The game is not about building a bigger magnet anymore, and pulling advertisers in. We've got to go and get them.” — As told to Mark Fitzgerald, “Start Me Up,” Editor & Publisher
Lauder Professor and Professor of Marketing, The Wharton School HOST
Jerry Wind is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program (whartonfellows.com) and the Wharton Future of Advertising Program (wfoa.wharton.upenn.edu). He joined Wharton in 1967 with a doctorate from Stanford. From 1995 to 1997, he led the development of the Wharton globalization strategy. Dr. Wind led the reinvention of the Wharton MBA curriculum (1991-93) and the creation of the Wharton Executive MBA Program (1974). He was founding director of the Joseph H. Lauder Institute, the Wharton International Forum, and was the founding editor of the Wharton School Publishing. He has edited top marketing journals, published over 250 articles and 20 books, and received the four major marketing awards: Buck Weaver, Charles Parlin, Converse, and AMA/Irwin Distinguished Educator Award. He was one of the original Legends in Marketing, with an 8-volume anthology published by Sage in 2014. He has consulted with over 100 companies and testifies in intellectual property and antitrust cases. He sits on various advisory boards, is Trustee of the Philadelphia Museum of Art and Chair of its Marketing Committee. In 2015, he will be inducted into the inaugural cohort of the AMA Fellows Program. His current research focuses on marketing-driven business strategy, the Network Challenge; the future of advertising and marketing; creativity and innovation; and challenging one’s mental models.
B. Bonin Bough
Chief Media & eCommerce Officer, Mondelez International HOST
Bonin Bough is one of the foremost-awarded marketing executives in his field and one of the youngest C-suite executives in a Fortune 50 company. Currently serving as the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods), Bough has spear-headed some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at South by Southwest. He has created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and takes precedence in fostering partnerships with startups including Instagram, Foursquare, and Buzzfeed. Before working at Mondelez Bough lead digital marketing globally for PepsiCo. Bough is seen as one of the top mobile marketers in the world, being named as Mobile Marketer of the Year by MMA. His prominence as a transformative activator has helped reinvigorate traditional marketing by combining innovative tech through breakthrough brand campaigns including Oreo, Honey Maid, Pepsi, Gatorade, and countless other billion dollar brands.