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Huffington to Leave "HuffPo" For Start-Up

Publishers Daily reports that Arianna Huffington will leave HuffPo at the end of her AOL contract in 2019 to run her new start-up called Thrive Global. Huffington is free to work, and will work on the new venture during the remainder of her contract with AOL. Thrive Global is not a media company and its focus is on helping companies improve the lives of their employees through collaborative efforts and workplace initiatives.

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influencing Consumer's Use of Ad Blockers

MediaPost reports on IAB's release today of its latest report on what would influence consumers to limit or turn off ad blockers. Key Findings:
- Preventing access to content alongside a notice stating that content
  is blocked because of the   use of an ad blocker.
- Ensuring that ads do not have unanticipated auto-play audio or video in environments.
- Making certain that ads do not block content.
- Safeguarding users from ads infected with malware/viruses.
- Guaranteeing that ads do not slow down browsing.

Read the full report, "Ad Blocking: Who Blocks Ads, Why and How to Win Them Back".

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Context Is King

David Chavern, President & CEO of the NAA, and Media Future Summit Alum, is a digital advertising mythbuster. His recent article for the NAA's News and Media blog takes on the myth that consumer targeting in the digital space is all about who sees your ad, not where they see it. Citing ComScore's recently published study, “The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness,  Chavern debunks this myth. According to the ComScore study, display ads on premium publisher had significantly higher %  brand lift than non-premium sites and were three times more effective in driving Mid-Funnel brand lift metrics". Chavern also has some ideas about ads tailored to the digital space.

 

 

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So, Facebook is NOT the Savior of Publishing...

Bob Garfield's initial pessimism about Facebook as Publishing's savior has come to fruition in FB's new algorithm.  Bob's most recent editorial in MediaPost cites devastating numbers relating to a drop in engagement with publisher content on FB, causing Facebook to re-evaluate how it serves its audience.
Bob does offer a sliver of a silver lining, but it depends upon publishers to offer content that is shareable, or popular vs. Pulitzer-worthy.

 

 

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Media Darwinism...

...is the force at work on Facebook according to Sarah Lacy, Founder and Editor in Chief of Pando.
A lot has been said about Facebook's new algorithm that puts one's cat(s) ahead of hard news and other publisher content.  Ms. Lacy's point of view on this change, reasons why and some alternatives is worth reading.
We had many lively discussions at last year's Media Future Summit about Facebook News Feed and Apple News. Publishers tap into these huge audiences at the expense of their autonomy, with quality content being the counter-balance. According to Ms. Lacy, Facebook's "tweak" was in response to a growing amount "meaningless" content. All FB is doing is putting their own customers' preferences first, second, and last. A worthy mindset to have.
 

 

 

 

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Facebook Is Adjusting Its News Feed Algorithm

Facebook's adjusted news feed algorithm favors posts from users’ friends and families over posts from Facebook pages run by publishers and other third parties.
As Facebook provides anywhere from half to three-quarters (and often more) of many publishers’ monthly audiences, this is unsettling news.
Read New York Magazine article by Max Read on this change and what it means for publishers.

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