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Cable News Ad Revenue Is Dropping. But at Fox, It's Something Else Altogether

In the past year, CNN lost 1% of their ad revenue and MSNBC barely gained 2%. Over the same period, Fox News Channel lost 17% of its ad revenue. A decline that steep can’t be attributed to normal market fluctuations. Media Matters reports that this drop is likely attributable to the dozen major advertisers who have pulled away from Fox, particularly from Sean Hannity's show. Media Matters writes, "companies are becoming increasingly mindful about brand safety and intentionality in that advertising. And that mindfulness is starting to influence other advertising decisions as well, like television sponsorships."

Read the full article here. 

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The Struggle Not To Sell

This week in the news, we learned that Mashable is being sold to Ziff Davis at a fire sale price, Comcast and Verizon are courting 21st Century Fox, and that publishing conglomerate Meredith is once again bidding for Time Inc. Independent digital media companies are struggling to meet industry standards set by Google and Facebook. According to CNN, independent media companies are increasingly looking for an out and selling below their value to media giants. 

Read CNN's article here. 

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FCC Changes Media Ownership Limits, Clears Way For Sinclair

Today, the Federal Communications Commission voted to eradicate longstanding media-ownership limits that prevented one broadcast company from controlling too much media in a single market. This is compounded by another move from the agency in October, eliminating a federal requirement for media companies to maintain a local studio in the communities where they operate. These recent moves have benefited Sinclair Broadcast Group, which is awaiting approval from the agency for its purchase of Tribune Media for 3.9 billion. 

Read more here.

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How Is 'The Duopoly' Influencing Buzzfeed's bottomline?

The Wall Street Journal reported today that Buzzfeed is on track to miss its revenue target for this year by a significant amount. Vice is also on track to miss its revenue target, but it's unclear to what degree.  Across the industry, it is becoming more difficult for digital media companies to scale up. At the same time, Google Inc. and Facebook Inc. are taking up an ever-growing amount of space in the online ad market. The WSJ reports, "the so-called 'duopoly' is expected to account for a combined 63% of U.S. digital ad spending in 2017."

Read the WSJ article here

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Singapore's New Publication: All Online, Subscription Based, Non-Profit, and Pro-Disclosure

After the discontinuation of The Wall Street Journal's Asian edition and the closure of The Middle Ground, Singaporeans have been seeking more media sources.  A new all-online publication, New Naratif , strays from all many media conventions. Instead of an advertising-based revenue model, New Naratif’s only source of revenue is membership subscriptions. Most news media present themselves as objective and apolitical; New Naratif discloses its moral and political values in its manifesto.  It is also non-profit, managed with heightened transparency and accountability to its subscribers. 

Read more on New Naratif here. 

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