Joe Mandese, Editor in Chief of MediaPost, reports today that the Interactive Advertising Bureau (IAB) is asking publishers to take a more aggressive gatekeeping role with consumers using ad blockers. The IAB is offering a free white paper on this new stance, and the IAB Tech Lab is offering an ad-blocking detection script to all IAB and IAB Tech Lab members around the world.
Read the full story here.
Download IAB's white paper here.