According to Pando's Founder and EIC Sarah Lacy, the answer is no surprise -  Journalists.
Read her article about journalism in the digital world and how she strives every day to achieve her goal of " writing stories no one will write and getting paid to do it." OK, Pando is not a media conglomerate, but Sarah makes some good points -  points that were talked about at the 2015 MFS Summit -  that good journalism must be at the core of all the monetization strategies.