The Washington Post’s in-house creative agency, WP Brand Studio, is promoting Syfy’s upcoming premiere of “Hunters,” a sci-fi surveillance thriller series set to debut April 11, with a novel custom content campaign consisting of original features on the subject of covert operations and intelligence. 
WP Brand Studio will use its proprietary technology to optimize and promote the campaign. That includes WaPo’s Clavis personalization system, which identifies audience segments among WaPo readers based on their interests.
Read more about this novel method of promotion as well as details about Clavis and RED, WaPo’s tech innovation lab.