The Reuters Institute for the Study of Journalism ‘s Digital News Report tracks media trends across 26 countries. In addition to its findings on digital news consumption, the report includes essays from experts in the field of journalism, including Mark Thompson, CEO The New York Times.
The overall findings confirm trends that publishers are already challenged by. There has been an unprecedented level of disruption to business models/formats due to the rise of social platforms, the move to mobile and growing consumer rejection of online advertising.
For those publishers distributing their content, the report says:
“Media companies that have nailed their colours to a distributed future like BuzzFeed are gaining ground in terms of reach. But these new brands and platforms are mostly used as secondary sources and for softer news subjects. Main usage online remains with brands that have a strong news heritage and have been able to build up a reputation over time.”
Video, ad-blocking, paying for news and trust in the news were studied. Key findings for each:
78% of respondents still rely on text to access news, due toconvenience (a fast read) and the desire to avoid pre-roll ads.
Use of ad-blocking is most prevalent among those under 35, the prime consumers of digital news. While only 8% of mobile users currently use ad-blockers, 1/3 of respondents plan on installing them in the coming year. Once installed, it is used regularly, no “going back”.
Paying for News
The majority of consumers are not willing to pay for general news online.
Trust in the New
The majority of respondents trust news organizations more than individual editors or journalists.
Review all key findings and download the entire report.