...is the force at work on Facebook according to Sarah Lacy, Founder and Editor in Chief of Pando.
A lot has been said about Facebook's new algorithm that puts one's cat(s) ahead of hard news and other publisher content.  Ms. Lacy's point of view on this change, reasons why and some alternatives is worth reading.
We had many lively discussions at last year's Media Future Summit about Facebook News Feed and Apple News. Publishers tap into these huge audiences at the expense of their autonomy, with quality content being the counter-balance. According to Ms. Lacy, Facebook's "tweak" was in response to a growing amount "meaningless" content. All FB is doing is putting their own customers' preferences first, second, and last. A worthy mindset to have.