By Joe Mandese

The Wall Street Journal is breaking a new ad campaign aimed at the “leaders” of tomorrow.

The campaign, begins with an ad entitled “The Runner,” which will air on TV, in-cinema and on social media and websites. The spot depicts someone who, from birth, has never stopped running and is driven by their personal ambition. It’s intended to inspire a new generation of WSJ readers and future leaders.

The spot was directed by Ellen Kuras, a Journal reader herself, who was inspired to make a career in a largely male dominated industry.

Joe Mandese is editor-in-chief of MediaPost.