In the past year, CNN lost 1% of their ad revenue and MSNBC barely gained 2%. Over the same period, Fox News Channel lost 17% of its ad revenue. A decline that steep can’t be attributed to normal market fluctuations. Media Matters reports that this drop is likely attributable to the dozen major advertisers who have pulled away from Fox, particularly from Sean Hannity's show. Media Matters writes, "companies are becoming increasingly mindful about brand safety and intentionality in that advertising. And that mindfulness is starting to influence other advertising decisions as well, like television sponsorships."

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