When venture capitalists invest in media companies, the companies are relieved of the burden of immediate profitability. Simultaneously, VC-funded media companies are urged towards high-stakes risks.  Buzzfeed, Mashable, and Vice have all recently disappointed their VC investors. Buzzfeed, for one,  is set to miss their annual revenue target by twenty percent. The Columbia Journalism Review asks, "Is that because the expectations of BuzzFeed and its investors were too high, or did Facebook make changes that undermined those expectations?"

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